The Media is a visual coin of two sides: the top and the bottom- positive and negative respectfully.

The top suggests that the media can be a positive tool of enlightenment, information and entertainment which tends to improve the life of its audience. While the bottom is of course a negative weapon of creating
avenue for corruption, pollution and addiction which is fast eating into the fabric of the society.

As such one should stay on the top of the media rather than being sandwiched by it at its bottom.